This Euryops chrysanthemoides is nicknamed, The African Sun Daisy. The leaves are very characteristic of daisy leaves, and the flowers also resemble daisies... thus the name African Sun Daisy (sun, because it thrives in the full sun.)
Because this plant can grow to 4'x4', it is really a shrub, but takes well to pruning. To encourage repeat blooms, it is a good idea to remove dead flowers. This plant must be tended or it will die. Proper TLC is required for the best showing.